Autometrics' Pulse (TM), the predictive demand indicator for new vehicle sales, has forecast that Toyota demand declined 28% in the US since Toyota announced sales suspension and a recall of many of its models. Autometrics reports that practically all Toyota models have seen demand decline, not just the 8 models subject to accelerator pedal issue.

"The initial beneficiary of the decline in demand for Toyota vehicles are the General Motors brands following the launch of GM's $1,000 incentive to Toyota owners to terminate their lease," said Stephen Shaw, Autometrics CEO. "GM's boost has come off its initial peak since it first targeted Toyota owners on January 27 but is still quite dramatic."

As of February 3, GM brands had increased their demand share as follows: Chevrolet (+9%), Buick (+17%), Cadillac (+10%) and GMC (+19%). In recent days, Ford Motor Company has become a new beneficiary, with an increase in demand of 10%. Other brands showed little or no change after the data was seasonally adjusted.

Toyota's luxury brand Lexus, which was not involved in the sales suspension but is recalling some models due to a separate floor mat issue, appears to have been more insulated from Toyota's decline. Lexus demand was down 8% as of February 3, while Scion was off 6%.

Only the Toyota 4-Runner SUV showed an increase in demand. Toyota models declined as follows:

RAV-4	-53%
Avalon	-45%
Corolla	-44%
Camry	-42%
Tundra	-39%
Highlander	-34%
Sequoia	-34%
Matrix	-33%
Sienna	-26%
Yaris	-21%
Venza	-21%
Tacoma	-12%
Land Cruiser	-9%
Prius	-8%
FJ Cruiser	-2%
4Runner	18%

 

How Autometrics' Pulse (TM) is Calculated

Pulse (TM) is driven by more than 100 data sources including major automotive sites, the car buying sections of major portals, automotive enthusiast sites etc.

Pulse (TM) is updated nightly, with yesterday's results released "real time" the next day.

Pulse (TM) is the largest demand data set available anywhere with over 300,000 data points tracked daily.

Pulse (TM) captures demand for all makes and models down to the zip code level.

Pulse (TM) has been proven by automotive manufacturers and academics to be highly predictive of new vehicles sales even at the local level.

Pulse data is updated on a regular basis at www.autometrics.com

Source: Autometrics