On behalf of its motor vehicle parts manufacturer
                           members, the Motor & Equipment Manufacturers Association (MEMA), with input from its Brand Protection Council, submitted
                           comments on March 24 recommending that more resources be devoted toward the enforcement of anti-counterfeiting regulation
                           and intellectual property rights violations to Victoria A. Espinel, the first-ever U.S. Intellectual Property Enforcement
                           Coordinator, Office of Management and Budget.
“MEMA supported and applauded the passage of the Prioritizing Resources and Organization for Intellectual Property
                           (PRO-IP) Act in 2008. While it strengthens the nation’s trademark and copyright laws and increases domestic enforcement
                           efforts to protect intellectual property rights (IPR), it does not directly address international issues relating to counterfeit
                           goods, including trans-shipment, border, and port issues. International issues remain a critical component to motor vehicle
                           supplier efforts to combat counterfeit goods,” the MEMA statement noted. The Act created the position of U.S. Intellectual
                           Property Enforcement Coordinator (IPEC) within the Office of Management and Budget.
Specifically, MEMA calls on Espinel and the Obama administration to:
·        support the Customs Facilitation and Trade Enforcement Reauthorization Act of 2009 (S. 1631), which will strengthen
                           IPR enforcement by amplifying targeting efforts of the Customs and Border Protection (CBP) to detect goods that violate IPR
                           and will require CBP to dedicate port personnel with a primary responsibility of enforcing IPR;
·        provide
                           appropriate agencies with access to more resources – human, financial, technical – to ensure enforcement of existing
                           laws; and
·       
                           establish the IPEC as the centralized authority to coordinate activities, information
                           sharing, and resource and enforcement collaboration.
“The magnitude of the overall global counterfeit problem is significant. According to private
                           sector estimates, annually motor vehicle suppliers lose an estimated $12 billion worldwide and $3 billion domestically in
                           sales to product counterfeiting,” the statement added. “MEMA appreciates the opportunity to present comments regarding
                           the IPEC’s Joint Strategic Plan and IP enforcement efforts. Intellectual properly is critical to the success of motor
                           vehicle parts manufacturers, who continually innovate and develop new technologies.”
Source: MEMA